In the world of SEO, there are many metrics to monitor and optimize. SEO activities can be extremely time-consuming. Luckily, there are some easy wins that don’t take much time or resources to implement. Organic search is one of them. A small investment in an organic search strategy can have a big impact on your site’s performance. Organic search is the third-largest source of website visitors, after direct and referral traffic (according to Google ). Find out more about organic traffic and SEO agency services in Houston
What is Organic Traffic?
Organic traffic comes to your website from people who use search engines to find your content. The goal of organic search marketing is to improve your visibility in the search engine results pages (SERPs) so that more people click on your website’s listing (and therefore visit your website). The main difference between organic and paid traffic is that people who find your content through organic search are seeking out your specific website, whereas advertising can be more intrusive and people clicking on an ad are not necessarily seeking out your website.
Why Is Organic Traffic Important?
- Easy to Track and Measurable: Organic traffic is easy to track, relatively easy to increase, and allows you to see how your SEO activities are impacting your traffic. This makes it one of the most important SEO metrics.
- Short Cycle Time: Organic search takes a short period to have an impact on your website. Unlike paid advertising and other SEO activities, you can expect to see results within a few weeks.
- Low Cost: Organic search marketing is a low-cost investment that brings high returns for many businesses. While paid advertising may lead to higher click volumes in the short term, organic search traffic has a higher long-term potential because it does not cost you anything to maintain.
- Visibility: Organic traffic is likely to stay on your website longer and engage more deeply than search engine referral or direct traffic. It’s likely that someone who’s clicked on your listing in the search engine results pages will take action on your website as they are already interested in your product or service.
Organic search is the largest source of website traffic and therefore an important metric to track. It’s a simple metric to track, but it’s also easy to get caught up in the numbers if you don’t have a strategy in place. There are many strategies you can employ to get more organic search traffic. In addition to improving your SEO, these strategies can help you better understand your target audience. Depending on your business and industry, it’s possible that you could benefit from a boost in organic traffic. With the right strategy, you can easily increase your organic traffic and in turn, your website’s overall traffic and conversion rate.