The pay-per-click (PPC) and search engine optimization (SEO) advertising options can be tricky to navigate. Both PPC ads and SEO have the same goal: drive traffic to your website. However, you may be wondering which will give you the biggest ROI for your campaign—or whether it’s even worth investing in either one. PPC and SEO are both long-term strategies to reach potential customers, so putting all your eggs in one basket might not make sense. As a business owner, you may feel that it’s prudent to invest in both PPC and SEO. Pay Per Click and SEO is part of digital marketing, contact San Francisco online marketing agency to find out more
What is PPC Advertising?
PPC advertising is a method of buying ads on search engines like Google and Bing, and on other websites where advertisements are featured. With PPC, you’ll pay a fee every time a user clicks your ad while targeting people who are already searching for services like yours. You’re not trying to get customers who are browsing the internet at random to find your business. Instead, you’re trying to get people who are actively looking for the things you provide to click your ad and visit your website. That’s why PPC is sometimes referred to as “pay per click” because you’re paying for each click on your ad.
Why Choose PPC Advertising?
PPC ads can be a great way to reach a specific audience, like those who are already searching for your product or service. Many times, these are people who are close to making a decision about which business to choose. Here are some reasons why you may want to try pay per click advertising:
- You’re targeting a specific demographic. PPC ads allow you to target a specific demographic, which means you can rule out people who aren’t part of your target audience.
- You’re running a short-term campaign. If you’re trying to drive traffic to a specific event or product launch, PPC ads can help you reach a large audience in a short amount of time.
- You have a limited budget. PPC advertising is generally cheaper than other forms of paid advertising, like radio or TV ads. It’s also cheaper than most forms of organic marketing, like SEO.
- You want to get quick results. PPC ads can often show results within a few weeks of launching a campaign.
With PPC, you’re paying for each click, so once those people click away from your site, you don’t get to keep them as customers. With SEO, you’re trying to position your brand as an industry leader. If you’re not sure where to invest your advertising dollars, you may want to try doing a little bit of both. You can use PPC to quickly drive traffic to your website and increase your SEO ranking at the same time.